# Lesson Plan: Advertising III
## Senior Secondary 1
### Objective:
Students will understand the various forms of advertising, how to develop effective advertisements, and the ethical considerations in advertising.
### Duration:
1 hour
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### Materials Needed:
- Whiteboard and markers
- PowerPoint slides
- Handouts with examples of different types of advertisements
- Projector and screen
- Notebooks and pens
- Internet-connected devices (optional)
### Key Vocabulary:
- Advertising
- Target Audience
- Brand Message
- Call to Action (CTA)
- Ethics in Advertising
### Lesson Outline:
#### Introduction (10 minutes):
1. **Greeting and Attendance:**
- Welcome students and take attendance.
2. **Review of Previous Lesson:**
- Quick recap of what was covered in "Advertising II," including key terms like target audience, brand message, and advertising platforms.
3. **Lesson Objectives:**
- Briefly outline what will be covered in today’s lesson.
#### Direct Instruction (15 minutes):
4. **Forms of Advertising:**
- Discuss various forms of advertising (print, digital, broadcast, outdoor, social media).
- Show examples (images and videos) of each type using the projector.
5. **Elements of an Effective Advertisement:**
- Components: Headline, body text, images, CTA, brand logo.
- Tips for creating compelling ad content.
6. **Case Studies:**
- Analyze successful and less successful ads.
- Discuss what made them effective or ineffective.
#### Guided Practice (20 minutes):
7. **Group Activity:**
- Divide students into small groups.
- Provide each group with an example product.
- Instruct each group to create a simple advertisement using a provided template (either a print ad or storyboard for a video ad).
8. **Presentation:**
- Each group presents their advertisement to the class.
- Class discussion on the strengths and areas of improvement for each ad.
#### Independent Practice (10 minutes):
9. **Ethics in Advertising:**
- Explain the importance of ethics in advertising.
- Provide real-world examples of ethical dilemmas in advertisements.
- Students write a short paragraph about one ethical issue in advertising they find important, and how they would address it.
#### Closing (5 minutes):
10. **Review and Reflect:**
- Summarize key points covered in the lesson.
- Quick Q&A session to address any lingering questions.
11. **Assignment:**
- Ask students to find one advertisement (from magazines, TV, or the internet) and analyze it in terms of target audience, message, and effectiveness. Each analysis should be submitted in the next class.
### Assessment:
- Group advertisement creation and presentation.
- Ethical issue paragraph (collected at the end of class).
- Homework assignment analysis.
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By the end of this lesson, students should have a clearer understanding of different forms of advertising, how to create effective advertisements, and the ethical responsibilities involved in advertising.